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Civil War history plays a major part in the travel and tourism industry for the central Virginia counties of Fredericksburg, Stafford and Spotsylvania. In concert with these economic development departments, The ID Entity designed and developed a series of  trade ads to be featured in prominent Virginia, and other Civil War-related travel publications. Focusing on promoting the Civil War and its importance to the area, we developed the theme, America’s (Re)Birthplace. We also incorporated the use of historic imagery in the ad series, helping to create an emotional connection for the end-user to the vast tourism opportunities that exist in the Fredericksburg area.