Read the Success Story

For the third consecutive year, The ID Entity developed the theme and designed the campaign for HFMA’s annual meeting. We began with an intense examination of data from the previous year’s conference, learning from members what programs proved beneficial, but also what was lacking.

Upon further exploration of concepts, the theme, "Above See Level" was chosen. Rationale for the concept was based on members wanting to see more advanced levels of education from the various seminars offered. The subhead title added, “Creating a New Vision in Healthcare Finance”, helped enhance and reinforce the main message. We blended colorful, compelling visuals with strict adherence to the organization’s branding guidelines to create a powerful and memorable campaign. This resulted in one of HFMA’s highest conference attendance rates, and greater brand awareness. The theme design was used on a variety of direct-mail print, and web media.