Read the Success Story

The National Association of Realtors is the nation’s largest trade organization, boasting over 1.2 million members. We’ve worked with NAR for the past five years in writing, designing and developing their annual ad campaign for RIS Media’s Real Estate magazine. The 2007–08 campaign focused on the concept of the strength of NAR’s brand, or “House”. A series of bi-monthly ads were developed, using photos and graphic icons, to communicate and promote the wide-variety of NAR benefits and opportunities to its membership.

The 2009-2010 campaign focused on the concept of NAR providing REALTOR Solutions to the REAL Challenges that exist in the existing housing market due to the recession of 2008.  A bright color palette was the foundation for creating a positive, visual format, and contemporary illustrations were used to reinforce the theme.