Read the Success Story

The Construction Institute is the educational arm of the Mechanical Contractor's Association in Chicago. MCA felt it needed a fresh approach to CI's identity that would be more identifiable with members. After interviews with key staff members and presentation of several concepts, The ID Entity created the circular image with "CI" in bold letters, gears on one side and edges from a diploma seal on the other. The final design offers a strong identity that reinforces CI's educational commitment to its members.