JCR and JCWC are the consulting divisions of the Joint Commission on Accreditation of Healthcare Organizations—the nation’s premiere provider of healthcare accreditation services.
When these two entities completed a renaming process they were confronted with the challenge of creating new marketing materials that clearly communicated their separate and unique services, while keeping a unified, branded look for the entire organization.
Collaborating with the organization's marketing director and our writing resources, they developed two distinct corporate folders, as well as a variety of capabilities pieces including brochures, trade ads, sales sheets and an announcement brochure for each division. Corporate colors were assigned to each piece based on existing logo standards, and we added highlight colors to brand the national and international materials. Different graphics symbolizing the organization’s mission and services were developed and used on all pieces.