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New Directions, Inc., a leading midwest executive search firm, places skilled leaders with national and international Fortune 500 companies. Believing they needed to strengthen their overall brand position within the industry, they approached us with their design needs.

Rather than undertaking a complete rebranding, we updated and enhanced New Directions brand identity by using New Direction’s world-class services and global market as a basis for concept, modernizing the strong sailboat concept and integrating it with a circle to suggest the company’s far-reaching presence.

Applications included the design of a stationery sytem, and a new capabilities package for the organization featuring biographies and endorsements of clients from the Fortune 500 arena, thereby clearly and effectively communicating New Directions as one of the leading providers of executive search services.