Read the Success Story

Healthcare Financial Management Association is the nation’s leading personal membership organization for healthcare financial management professionals. With support from the American Hospital Association, HFMA launched an initiative to improve our nation’s healthcare billing system. We worked with HFMA’s public relations team to design and develop a brochure and an exhibit marketed towards healthcare finance professionals. The exhibit and brochure effectively communicate the association’s goals for streamlining patient hospital bills. HFMA branding was integrated into the materials through color and typeface, while select photos reflected a diverse group of patients and charts illustrated a simplified and patient-friendly invoice.