Read the Success Story

Owner Insights was developed as a communications resource for Dealer Store owners, one of the most successful divisions of Sears. These small business retail entrepreneurs, who have replaced Sears’ catalog business, carry a wide range of appliances and home improvement products. Dealer Store communications managers requested a redesign with a fresh look, while not departing from Dealer Store branding guidelines. We redesigned the masthead, interior grid and special feature areas that enable important information to be communicated effectively and quickly. The design rationale focused on communicating to owners that being a partner with this Sears franchise, provided opportunities for unlimited success.